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Interesting Factoid #1
If product development and R&D expenditures are capitalized as assets, why are marketing and customer acquisition investments treated as costs?
Interesting Factoid #2
Most businesses don’t view customers in terms of their lifetime value, leaving only ‘soft’ metrics to validate the ROI.
Interesting Factoid #3
The “four Ps” — product, price, promotion and place — don’t add up to anything without the “big C”…customers.
Interesting Factoid #4
Gains in new customers, market share and revenue are common yardsticks for success. But without knowing a customer’s lifetime value, you may be paying too much to win new business.
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